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Viewing Topic: "Kevin Butler" PS3 ads - Page 1
#0: 09-10-2010 @ 06:51:43 am
Link to this Post: http://www.machvergil.com/gamenight/messages.php?go=823#823

MachVergilMachVergil

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  • Real Name:Adam
  • Joined:2010-01-22
I still don't own a PS3, but if anyone convinces me to do so it'll be this guy, 'cause he tends to be funny.

"Sorry, already tweeted it."


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#1: 09-10-2010 @ 06:57:55 am
Link to this Post: http://www.machvergil.com/gamenight/messages.php?go=825#825

DominionDominion

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  • Real Name:Mark
  • Joined:2010-01-22
He is hilarious. Course what's also hilarious is I could say the complete opposite about their PSP commercials. If anything, Marcus has pushed me further away from ever thinking about buying one.
"Video games are bad for you? That's what they said about rock and roll." Shigeru Miyamoto
#2: 09-10-2010 @ 07:28:39 am
Link to this Post: http://www.machvergil.com/gamenight/messages.php?go=826#826

MachVergilMachVergil

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  • Real Name:Adam
  • Joined:2010-01-22
You know I hadn't watched those yet (I blame lack of TV), but I just went through the archive on YouTube real quick. I don't think they're bad, but they're certainly not as good as the Kevin Butler stuff.

I don't remember if it was Kotaku or Penny Arcade ( maybe both) who described the Kevin Butler campaign as brilliant and this Marcus move a dumb one, mostly because it's already hard as hell to nail the "fake corporate identity" ad concept and once you nail it, you don't try it twice and fuck it up.

Whoever it was I generally agree. Marcus isn't bad but his humor isn't as good or subtle as Kevin's which makes it not have as good of impact. If they'd just had Kevin do PSP ads as well as PS3 ads, then things would probably be going better for them.

That said, "Marcus" has a tough job of selling the least desirable handheld on the market, and the fact that his ad campaign vs iPhone instead of vs DS shows how Sony has already surrendered to Nintendo on that front. His ad campaign also would have more spark if it actually targeted actual iPhone games instead of fabricating lies about their depth or quality.

Which brings me to another point (which oddly enough was the point in this week's episode of Epic Battle Axe), which is saying your portable gaming system has "full length games" isn't a selling point anymore. With HDTVs and motion controls and downloadable titles, not to mention that the majority of the gaming market now is over 20, if people want to play something that's more than 10 hours they want to do it in the comfort of their own home. They are less likely these days to pull out their DS or PSP and play a 40 hour game sitting on their couch in their house. For a portable game to be that long and be something people will actually play through, it's got to be playable in very short bursts. This is part of why the iPhone has been a successful gaming platform so far is because even the games on it that aren't casual are "pick up and put down" and save more or less constantly. Either that or they are short, one-sitting nuggets like Canabalt, where you don't mind if your train suddenly comes to its stop.
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